Aug 26, 2009

Economics of the Good Enough Revolution

A short while back - less than a decade - people stopped caring about "the new-fangled" technology as much and started to key in on one element of it: simplicity. High-tech is not now necessarily the way to go, if a cheaper, easier, more streamlined alternative is presented, according to

So what happened? Well, in short, technology happened. The world has sped up, become more connected and a whole lot busier. As a result, what consumers want from the products and services they buy is fundamentally changing. We now favor flexibility over high fidelity, convenience over features, quick and dirty over slow and polished. Having it here and now is more important than having it perfect. These changes run so deep and wide, they're actually altering what we mean when we describe a product as "high-quality."

It makes sense, when you think of Twitter - 140 characters to work with and very few features - the Flip Ultra camera (shown in the picture above, priced well below the newest technology), and plenty of other types of technologies. Even the Wii, with its relatively low price and ready-to-play simple Wii Sports game available at purchase, the "Good Enough Revolution" may drive technology in a new direction.

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