Oct 27, 2009

Microsoft Dropping Advertising from Seth Macfarlane Live Comedy Special

From Variety:

"Almost Live Comedy Show" was announced earlier this month as part of a major marketing partnership Microsoft had sealed with a wide range of News Corp. properties to promote the launch of the computer giant's Windows 7 operating system. As part of the deal, "Almost Live Comedy Show" was set to run commercial-free, with Microsoft marketing messages built into the special instead (Daily Variety, Oct. 14).

But that was before Microsoft execs attended the special's taping Oct. 16. The program included MacFarlane and Alex Borstein -- the voice of "Family Guy" matriarch Lois -- pitching Windows 7. For most of the special, however, MacFarlane and Borstein made typical "Family Guy"-style jokes, including riffs on deaf people, the Holocaust, feminine hygiene and incest.

How were they shocked at this? Macfarlane and the others of the Family Guy crew have a solidly-developed shtick by this point, and it seems weird that they would pull out this close to airtime. Man, this is worse than the time that...[insert joke about pulling out].

[MacFarlane special loses Microsoft]

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