The Escapist - Mario & Luigi: Bowser's Inside Story

In some respects, I do find the overuse of Mario in the Nintendo world a bit annoying, but at the same time, I can't blame Nintendo, really. I mean, Mickey Mouse is a ubiquitous douche, but the paradox is that, if he weren't plastered on the front of every Disney item imaginable, then I'd promptly ask, "Huh, well, why didn't they think to add Mickey Mouse to this?" So that's where the argument against Mario breaks down for me, I guess.