Scamville: The Social Gaming Ecosystem of Hell

Want to know why and how those tacky little games - Farmville and Mob Wars - have taken over Facebook? Head over to TechCruch and you can find out why and how they continue to thrive.

From TechCrunch:

In short, these games try to get people to pay cash for in game currency so they can level up faster and have a better overall experience. Which is fine. But for users who won’t pay cash, a wide variety of “offers” are available where they can get in-game currency in exchange for lead gen-type offers. Most of these offers are bad for consumers because it confusingly gets them to pay far more for in-game currency than if they just paid cash (there are notable exceptions, but the scammy stuff tends to crowd out the legitimate offers). And it’s also bad for legitimate advertisers.

[Scamville: The Social Ecosystem of Hell]